Welcome to the free AI.cast – Customer Foresight Edition
AI and data are here to stay and each business executive thinking of marketing, selling, and generating more revenue needs to learn from the leaders. So let’s dive into the grooviest ways of using modern AI technologies for smarter marketing and sales!
Episode 1: Available Now
In the first episode you will hear how to find opportunities with AI: Our customer Verkkokauppa.com is a leading Nordic retailer who is approaching its entire business as a platform, rather than a retail store – so we’ll hear their experiences.
This insight will be further expanded by Google expertise on customer foresight. It is no secret that Google is a pioneer in understanding and utilising customer data with their search, YouTube and Vertex AI. Codento’s expertise further expand this with ready templates for utilizing AI on different scenarios, to customize any of your business scenarios, ability to harness all your data sources to provide better insights and recommendations for action.
Cast in this episode: Jyrki Tulokas, Head of Strategy and CTO – Verkkokauppa.com, Sandra Calvo, Cust0mer Engineer – Google Cloud, Markku Pulkkinen, Senior Vice President – Codento, Anthony Gyursanszky, CEO – Codento
Episode 2: Available Now
In this second episode it is all about delighting customers with the help of AI.
You will hear from Chief Strategy and Technology Officer Verkkokauppa.com, the leading Nordic e-commerce platform on how to utilize personalisation, recommendations and demand prediction while integrating physical and digital world to create a full delighting customer experience. Jyrki also talks about how to get started with AI and building proper governance for it.
Google brings completely unique enterprise class approach for Generative AI. Google’s Sandra Calvo will share inspiring customer cases where Generative AI has been used to delight the customers, creating targeted content, finding information easier and automating marketing campaigns with enterprise-ready, secure AI platform.
Codento’s Janne Flick will share information about Gen AI framework on how to accelerate Generative AI adoption for customer foresight use cases.
Cast in this episode: Jyrki Tulokas, Head of Strategy and CTO – Verkkokauppa.com, Sandra Calvo, Cust0mer Engineer – Google Cloud, Markku Pulkkinen, Senior Vice President – Codento, Anthony Gyursanszky, CEO – Codento, Janne Flinck, Data & AI Lead – Codento
Episode 3: Available Now
In this third episode it is all about optimizing profits with the help of AI.
Codento’s data and AI lead Janne Flinck will explain the steps that are required to prepare the datasets for AI powered customer lifetime value. He will also show a customer case example of optimizing customer acquisition and retention with the help of Customer Lifetime Value in a logistics company.
Jyrki Tulokas, the Chief Strategy and Technology Officer of Nordic retailer, Verkkokauppa.com will open his insights on the value of CLV as a metric and the hot topic of segment of one.
Cast in this episode: Jyrki Tulokas, Head of Strategy and CTO – Verkkokauppa.com, Markku Pulkkinen, Senior Vice President – Codento, Anthony Gyursanszky, CEO – Codento, Janne Flinck, Data & AI Lead – Codento
Register to the free AI.cast to:
- Obtain automatically access to all earlier episodes
- Access to the new episode once it is published
- Automatically receive access to all upcoming episodes