Watch Now: AI.cast – Customer Foresight Edition
AI and data are here to stay and each business executive thinking of marketing, selling, and generating more revenue needs to learn from the leaders. So let’s dive into the grooviest ways of using modern AI technologies for smarter marketing and sales!
Available Episodes
Customer Foresight Episode 1: Watch Now
In the first episode, you will hear how to find opportunities with AI. Our customer Verkkokauppa.com is a leading Nordic retailer who is approaching its entire business as a platform, rather than a retail store – so we’ll hear their experiences. This insight will be further expanded by Google expertise on customer foresight.
Cast in this episode: Jyrki Tulokas, Head of Strategy and CTO – Verkkokauppa.com, Sandra Calvo, Customer Engineer – Google Cloud, Markku Pulkkinen, Senior Vice President – Codento, Anthony Gyursanszky, CEO – Codento
Customer Foresight Episode 2: Watch Now
In this second episode, it is all about delighting customers with the help of AI.
You will hear from Chief Strategy and Technology Officer Verkkokauppa.com, the leading Nordic e-commerce platform on how to utilize personalisation, recommendations and demand prediction while integrating the physical and digital world to create a full delighting customer experience. Jyrki also talks about how to get started with AI and building proper governance for it. Google brings completely unique enterprise-class approach to Generative AI.
Cast in this episode: Jyrki Tulokas, Head of Strategy and CTO – Verkkokauppa.com, Sandra Calvo, Customer Engineer – Google Cloud, Markku Pulkkinen, Senior Vice President – Codento, Anthony Gyursanszky, CEO – Codento, Janne Flinck, Data & AI Lead – Codento
Customer Foresight Episode 3: Watch Now
In this third episode, it is all about optimizing profits with the help of AI.
Codento’s data and AI lead Janne Flinck will explain the steps that are required to prepare the datasets for AI-powered customer lifetime value. Jyrki Tulokas, the Chief Strategy and Technology Officer of Nordic retailer, Verkkokauppa.com will open his insights on the value of CLV as a metric and the hot topic of segment one.
Cast in this episode: Jyrki Tulokas, Head of Strategy and CTO – Verkkokauppa.com, Markku Pulkkinen, Senior Vice President – Codento, Anthony Gyursanszky, CEO – Codento, Janne Flinck, Data & AI Lead – Codento
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